Belize Cancun South Beach Orlando Hilton Head Island
Function, Style, Design
Future, Past, Goals
Love, Passion, My Boss
The number one question I have today is as the OTAs capture more of the marketshare, who are their customers? Where is a report that tells us who uses Expedia, Booking, Hotels.com? In order to combat the OTAs rise we need to know who their diferent customers are. I had a sit down with an Expedia Regional Market Director and asked him to share Expedias information, of course he could not. I researched Cornell Hotel School and couldn't find it. Why, why not?
Innovative, skilled hospitality professionals able to plan, develop and implement successful hotel strategies for operations, F&B outlets, revenue management and sales and marketing plans.
Found old rankings done by CCG in 2009 for web presence of top Belize resorts. The rankings were very effective and completely free from influence from BTB and based on a mathematical formula of observed factors. If you've been to Belize or live and work there take a look. It's fun too see changes in past 6 years.
Losing bookings to the OTAs, falling precentage captured directly by your own website. Check your website's popularity/ traffic/ bounce rate and time spent on site by guests for free. I trusted my outside marketing company to keep me up to date and improving, but once I found this site I started asking the RIGHT QUESTIONS and found my marketing dollars were only helping my marketing company not me.
We can quickly help you identify the right strategies and resources needed to move your property in the direction desired. Turning dollars, underperforming or losing money is not acceptable even in today's slow economy. We are very affordable and effective.
Prime Minister of Belize, Said Musa